Dave Abbott, retail omnichannel manager at Dune, is looking to monitor sales conversion rates in stores using metrics traditionally associated with eCommerce such as basket abandonment and bounce rates.
Essential Retail chats to Phil Geary, marketing and eCommerce director at The Entertainer, to talk about preparing for peak performance.
Essential eCommerce speaks to Adam Warburton, head of mobile at Travelex, who believes digital does not have to be complicated because consumers just want a simple life.
Essential eCommerce speaks to musicMagpie's CEO, Steve Oliver, about the company's journey from recommerce to eCommerce.
Dutch retailer Hema, which opened its first UK stores in 2014, is looking to drive efficiency. The company's Mischa Gijrath explains how online videos and mobile payments are playing their part.
During a week of high-profile data breaches, Moonpig's new managing director James Sturrock says retailers should make IT security part of their wider commercial strategies – not view it as a separate division.
It is two years since RBTE speaker Sophie Ross, who oversaw Homebase online back in the early days of eCommerce, joined Hammerson as head of multichannel. She talks Essential Retail through the shopping centre owner's digital journey.
David Carey, digital marketing manager at Papa John’s, speaks to Essential eCommerce about how the pizza delivery company is using local digital marketing to engage with potential customers.
If we're not bringing out anything new and only delivering the same online technology, people will get tired of that, so we have to innovate, says GHD's internet technical solutions manager, Spencer Hudson.
Essential eCommerce sits down with River Island CIO, Doug Gardner, who explains how the retailer is tackling multichannel challenges by digitising its business from the ground-up.
Essential eCommerce speaks to the eCommerce director of Waterstones, Ed Armitage, about the importance of personalising book recommendations online.
Essential eCommerce speaks to Saltrock's head of digital and RBTE 2016 speaker, Richie Jones, who has been leading the retailer's digital transformation project.