Retail Digital Signage Expo (RDSE) (8-9 May 2017) has become an official participant in London Digital Signage Week (LDSW), which runs from 8-12 May 2017.

RDSE will host a dedicated drinks reception hosted by LDSW organisers the Daily Dooh, and be the exclusive industry event sponsor. RDSE runs alongside RBTE and Retail Design Expo, which showcase the latest retail tech and retail design solutions respectively.

The tie-up was announced at the Daily Dooh Awards, held in London in December. Daily Dooh editor Adrian Cotterill described the agreement as an exciting move for the sector.

Retail Digital Signage Expo event director Annie Swift added: "This is a great example of those in the digital signage sector working together to show just how impressive their work can be.

"Retail is one of the most dynamic and exciting markets for digital signage, and retailers and brands are keen to learn more about it. This agreement between Retail Digital Signage Expo and London Digital Signage Week is brilliant news for everybody."

The Daily Dooh Awards, now in their fifth year, saw a large crowd gather in London's Whitehall. The retail category was won by AT&T's San Francisco store, which uses the latest technology for branding and storytelling and to engage customers in an experiential attraction. The ever-evolving display beat shortlisted rivals from Clas Ohlson in Stockholm, and from New York grocery chain Key Foods.