Essential eCommerce sits down with six top executives from vendors at the cutting edge of retail technology innovation. 

We asked them on camera at NRF 2016: What are the biggest challenges facing retailers, how can technology help solve those challenges, and what is the next big digtal trend on the horizon?

Video participants include:

•    Shane Finlay, head of digital retail, SAP 

•    Branden Jenkins, general manager of global retail, NetSuite

•    James Lovell, European retail commerce solutions executive, IBM

•    Shailesh Chaudry, director business strategy, retail solutions division, internet of things group, Intel

•    Mark Lavelle, CEO, Magento

•    Rob Garf, VP industry strategy and insights, Demandware