US-based DIY retailer Lowe’s will open a new smart home concept in 70 of its stores across the country, following a pilot last year.

In partnership with b8ta, a retailer which specialises in introducing new technology devices to the market, the store-in-stores each feature a curated selection of smart home products as well as onsite advisory services.

Dubbed ‘Smart Home powered by b8ta’, it will offer consumer support from specially trained experts known as “b8ta testers”, as well as allowing visitors to trial the emerging technology.

Ruth Crowley, vice president of customer experience design at Lowe’s, commented: “Consumers aspire to live a connected life and crave solutions that make this possible.

“Smart home products simplify life – but the technology can sometimes be confusing or intimidating. So, we developed Smart Home powered by b8ta to emulate a ‘lab-like’ atmosphere that empowers customers to make informed decisions.”

Using b8ta’s dashboard and analytics, the product displays and content in the Lowe’s stores can be easily adjusted to meet consumer demand based on shopper feedback.

Items stocked in the stores range from security systems to thermostats, cameras to lighting, and speakers. Brands represented include Google, Sonos, Nest, and Samsung.

Also featured in the store are iPads and smartphones with product-related content and pricing details, allowing customers to interact with products and supporting apps as if they were using the products in their own homes.

In what marks a concerted push into the smart product market, Lowe’s has also rolled out specialised smart home displays in 1,000 of its stores across the US. There are also dedicated sections to smart home technology – including information on the b8ta partnership – on the Lowe’s website.

John Lewis and Dixons Carphone are among the retailers ramping up their smart home product ranging in stores in the UK, with the former opening 1,000 sq ft of space dedicated to the technology in its London Oxford Street flagship in 2016.