Global research group Conlumino has released its in-depth review of Christmas retailing in the US, suggesting it was a solid festive period in the main which "largely beat initial expectations".
The stats showed sales were up by 3.8% to $196.1 billion, representing the strongest rate of growth since 2011.
Ahead of NRF's Big Show, which sees many of the US's largest retailers meet and present their case studies in New York next week, we've listed key points from the research, as highlighted by Conlumino:
- Retailers had to work hard for their gains, which likely impacted margins.
- Discounts and deals were higher and kept inflation low … but helped to push up volumes.
- Retail winners will be the ones who increased volumes and share to offset margin erosion.
- Retailers without good volume uplifts will likely see sharp profit declines.
- Consumer confidence helped to boost spending, but consumers remained value conscious.
- Online had a stellar Christmas, with spend up 17.1%, but physical remains in growth.