Shirtmaker and luxury clothing retailer Thomas Pink is looking to digitise its store in New York's Wall Street, using the Acuitas Digital Internet of Things (IoT) platform.

Acuitas Digital – which was launched in January 2016 – brings together tech companies BT, Intel, RetailNext, NexGen Packaging, SATO Global Solutions and Valmarc Corporation with the aim of helping businesses to modernise their store estates and link their online and offline operations.

Thomas Pink is looking to track, in real time, the movement of merchandise and people around the store, use big data analytics to predict shopper behaviour and provide a foundation for interactive in-store experiences. Using the information generated by these systems, the retailer hopes to be able to personalise customer service, optimise store layout and improve the employee experience.

Acuitas Digital's solution uses IoT multi-sensors to automatically scan the whole store in real-time to improve efficiency and unlock new interactive in-store experiences. The IoT-powered RFID sensors help provide real-time inventory visibility.

Alex Field, marketing director at Thomas Pink, said: "The Acuitas Digital solution will give us the insight to ensure that we have the right products, in the right place at the right time, all of the time. This is fundamental to delighting our customers and delivering great new digital experiences to the store."

He added: "It will bring our digital store strategy to life and will show how it can become a real driver of growth."

The tech used will allow the retailer to locate items that have been moved from their designated place in store, as well automatically prompt replenishment when products are out of stock.