Sainsbury's and Lush are using Snapchat to engage with customers, as the social media app hopes to monetise its platform using location-based technology.
Dr Wendy Powell, senior member of the IEEE and reader in virtual reality at University of Portsmouth, talks us through the big retail trend at Mobile World Congress 2017.
Pizza Express is introducing a chatbot which allows customers to book a table via Facebook Messenger.
Essential Retail catches up with Hammerson's group head of multichannel, Sophie Ross, to get an update on how the shopping centre firm is improving customer loyalty with its location-based mobile app.
Silvio Carta, senior lecturer and chair of the Design Research Group at University of Hertfordshire, discusses how citizens creating data are shaping what their surrounding public spaces look like.
Aldo describes how working with Salesforce allows the retailer to gain a single view of its customers and dramatically improve its email marketing campaigns.
Jewellery retailer, Pandora, is working with Ecrebo to offer customers digital receipts at the POS.
Marketing is increasingly using data to improve messaging and to deliver an engaging customer experience, according to a new report from the GDMA.
Recommerce e-tailer, musicMagpie, is using social media and personalisation to interact with different customer segments.
Essential Retail caught up with SOASTA's general manager for the EMEA region, Vincent DeGennaro, to talk good practice in digital performance management and his company's role in the retail industry.
Vincent DeGennaro, general manager EMEA at SOASTA, discusses the emergence of digital performance management and how the emphasis in retail is on understanding what impact a website's performance has on end user behaviour.