As the Great British Bake Off returns to our screens this week, Essential Retail examines whether retailers should have a '#GBBO digital strategy'.
Mr Porter is leading the way in using social media and content creation to engage with customers.
Industry consultant and author of The Multichannel RetailHandbook, Chris Jones, examines the benefits of shipping offers to drive retail conversion.
Amazon's birthday sales event, Prime Day, encouraged new memberships to its Prime service and beat Black Friday records.
Demandware’s VP of industry strategy and insights, Rob Garf tells Essential Retail how retailers now have to consider social communities as part of their multichannel strategies.
Phase Eight has unveiled its new Studio 8 plus-sized fashion brand by launching a new responsive website created by BT Expedite.
Blackwell's Bookshops digital director, Kieron Smith, is looking to bring personality to the retailer's online offering by utilising the expertise of the company's specialist booksellers.
Consumer electronics retailer Maplin has upgraded its online product ratings and reviews page, as part of its wider 'Ask Maplin' brand campaign.
Retailers must embrace user-generated content on their websites and use positive customer feedback to sell their goods and services, according to a new industry report.