TM Lewin and Waterstones are using SmartFocus for personalised email marketing, as well as solving eCommerce challenges like basket abandonment.
Industry consultant and author of The Multichannel RetailHandbook, Chris Jones, takes a look at how brands are taking eCommerce into their own hands.
Dr. Martens is transforming its approach to data collection, email marketing and personalisation to increase customer experience.
UK fashion retailers have increased their spend on paid search advertising by nearly a quarter, going against the grain of wider online advertising trends.
Customers over the age of 45 are key eCommerce shoppers, says new research, but the high street still plays an important part in their lives.
US luxury department store, Neiman Marcus, is expanding the use of its visual search consumer mobile app, Snap. Find. Shop.
House of Fraser has appointed former government digital director Mark Madden to the newly created role of director of digital products.
The Big Issue Foundation has partnered with PowaTag to receive donations from mobile devices.
Swimshop has introduced a campaign where customers are given the chance to win their purchases in a post-checkout competition.
The majority of the UK's big-ticket retailers have no system in place for customers to publicly rate customer service.
Shoppers are waiting for social 'likes' before clicking the checkout button, research finds.
As the Great British Bake Off returns to our screens this week, Essential Retail examines whether retailers should have a '#GBBO digital strategy'.