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  • Comment: Iceland vs Iceland trademark row

    Comment: Iceland vs Iceland trademark row

    It’s Iceland vs Iceland as trademark row erupts between country and frozen supermarket chain, writes Luke McDonagh, lecturer in law at City University.

    Comment: Iceland vs Iceland trademark row
  • Comment: What Apple needs to get right to make its rumoured smart glasses a success

    Comment: What Apple needs to get right to make its rumoured smart glasses a success

    Paul Levy, senior researcher in innovation management, University of Brighton, discusses the rumour that Apple is developing a pair of augmented reality glasses.

    Comment: What Apple needs to get right to make its rumoured smart glasses a success
  • Covent Garden shopping district to get augmented reality makeover

    Covent Garden shopping district to get augmented reality makeover

    London's Covent Garden shopping district will open itself up to augmented reality this Christmas, with more than 140 stores and restaurants set to embrace the tech to help enhance visitors' retailing and hospitality experiences.

    Covent Garden shopping district to get augmented reality makeover
  • Video interview: What O2 is planning for Weve

    Video interview: What O2 is planning for Weve

    Essential Retail quizzes O2/Weve's business relationships director, John Finlayson, about the future of the mobile marketing business.

    Video interview: What O2 is planning for Weve
  • Video interview: Bloom & Wild boss on digital strategy

    Video interview: Bloom & Wild boss on digital strategy

    Essential Retail chats to Bloom & Wild's CEO, Aron Gelbard, to discuss mobile and future strategies for the start-up florist e-tailer.

    Video interview: Bloom & Wild boss on digital strategy
  • Comment: Video commerce the next frontier for retailers

    Comment: Video commerce the next frontier for retailers

    Retailers are increasingly becoming broadcasters and looking to sell their goods via shoppable videos and other platforms. David Deakin, partner – media, brands & technology at Lewis Silkin, assess the legal implications.

    Comment: Video commerce the next frontier for retailers
  • UK shopping centres make it an augmented reality Christmas

    UK shopping centres make it an augmented reality Christmas

    British Land has teamed up with Harmony Studios to launch a Christmas-themed, mobile app-based augmented reality game across 21 of its local and regional shopping centres.

    UK shopping centres make it an augmented reality Christmas
  • Planet Organic deploys mobile wallet

    Planet Organic deploys mobile wallet

    Planet Organic, along with food chains Fernandez & Wells and Hummus Bros, partner with Yoyo to digitise loyalty and mobile payments.

    Planet Organic deploys mobile wallet
  • Missguided to encourage brand advocacy with new referral tool

    Missguided to encourage brand advocacy with new referral tool

    Fashion e-tailer Missguided is set to reward its brand advocates with special offers, thanks to the introduction of a new online referral tool.

    Missguided to encourage brand advocacy with new referral tool
  • Feather & Black focuses on display, PPC & SEO ads for new campaign

    Feather & Black focuses on display, PPC & SEO ads for new campaign

    Bedroom furniture and homewares retailer Feather & Black is ramping up its marketing for the year ahead, with a particular focus on display, PPC and SEO digital advertising.

    Feather & Black focuses on display, PPC & SEO ads for new campaign
  • Interview: Zalando's head of mobile product Nuzhat Naweed

    Interview: Zalando's head of mobile product Nuzhat Naweed

    Zalando's mobile boss Nuzhat Naweed maps out how the online fashion retailer has achieved 21.5 million app downloads, and why she's closely watching developments in voice-activated search and shoppable video tech.

    Interview: Zalando's head of mobile product Nuzhat Naweed
  • Comment: How to make social sales a retail success

    Comment: How to make social sales a retail success

    Dan Smythe, managing director, Accenture Strategy, takes a look at how retailers can use social media to improve conversion.

    Comment: How to make social sales a retail success

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Adidas uses mobile apps to deliver products and premium service

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Adidas uses mobile apps to deliver products and premium service
Adidas uses mobile apps to deliver products and premium service