Hollister has teamed up with social media influencer, Brent Rivera, for an anti-bullying campaign that will be promoted in the US and the UK. Influencer marketing continues to grow worldwide.
Men's fashion e-tailer Mr Porter has launched a shoppable app, exclusively available for using on Apple TV.
It's important to realise that delivering personalised products and services can provide benefits for businesses and consumers. Ben Perkins, head of consumer business research at Deloitte, has his say.
Tanya Kant, lecturer in media and cultural studies at the University of Sussex, looks into personalising customer experience online.
Most of what a retailer does should be centred around the customer and it no longer takes very long for a business's proposition and technology set to become outdated. Thoughts and observations from the RBTE 2017 retailer steering committee.
Jeffrey Ferguson, lecturer in pervasive and mobile computing at University of Westminster, takes a look at how new smartphones with two outward cameras will encourage the use of augmented reality.
Essential Retail sits down with the general manager of VoucherCodes.co.uk, Claire Davenport, to discuss the changing face of customer loyalty and the move towards targeted marketing to consumers' mobiles.
Essential Retail chats to Aseem Sadana, SVP of products and strategy at IMImobile, to learn more about the world of chatbots and conversational commerce.
In the build-up to RBTE 2017, we will be shining the spotlight on some of its exhibitors and the personalities behind them. Today we hear from Match of the Day & Manchester City fan Niel Cozier, director at Hyphen-UK.
Asda tops Waitrose and Tesco in new online grocery research relating to the success of supermarkets' paid search advertising activity.
Charlotte Tilbury is using Feefo to ensure it listens to its customers via online ratings and reviews.
Eagle Eye's non-executive chairman and former boss of Tesco US is appointed to CEO.