Pizza Express has launched a Facebook Messenger chatbot, allowing customers to book a table at their local restaurant by having a conversation with AI technology.
The pizza chain claims to be the first UK restaurant providing customers with this booking option.
Customers using the social media channel can book a table without leaving the Facebook app. The chatbot is integrated with liveRES, so bookings made through the new platform are entered into Pizza Express' back-end system in the same way as a booking is made online.
“We’ve been watching recent advancements in Messenger with great interest, and the PizzaExpress bot will provide a huge opportunity for our customers to interact with us and book a table wherever they are, whenever they need us," said Tim Love, senior social media manager at PizzaExpress.
"Our mission is, naturally, to make life as easy as possible for our customers; so given that a large proportion of our fan base is very active on Facebook Messenger, they can now directly interact with us without even needing to leave the platform.”