International shoe brand Clarks has gone live with a new business-to-business (B2B) voucher programme that will allow coupons to be redeemed at all its existing points of sale (PoS) across the UK.

The new digital initiative will be targeted to other businesses, allowing them to distribute vouchers to their staff as part of individual company employee incentive schemes. 

Clarks has worked with digital couponing Eagle Eye for the programme roll-out, using the vendor's AIR platform. The first phase of the project will see Clarks work with issuance partner, Maxim, to distribute the vouchers via paper, while Eagle Eye will supply unique codes for each voucher to ensure redemptions can be tracked and verified at the PoS.

The second part of the project will involve Clarks moving to a completely digital solution, with vouchers being issued via email, SMS and mobile. The unique codes on each voucher can be tracked from issuance through to redemption, which Eagle Eye says will allow Clarks to gain relevant insight for personalised marketing campaigns.

Dave Ross, programme manager at the shoe retailer, commented: "The Eagle Eye AIR solution is a perfect fit for Clarks and is the first stage in further supporting our customers using best in class technology to deliver a premium service focused on the customer experience."

Other customer experience technology being used by Clarks was showcased on its stand at this year's RBTE in London.

The company is currently using its patented iPad foot measuring gauge in some of its UK stores, but aims to roll it out to all 680 stores in the UK and Ireland by the end of 2014.

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Eagle Eye