Land Securities has unveiled the launch of two immersive pop-ups at its Bluewater shopping centre in Kent.

Dyson and Eurostar have set up two brand experiences to engage with potential customers over the summer months.

Dyson's pop-up is a 430 sq ft open concept store, featuring different zones to demonstrate its products, including Healthy Home, Allergy and Transform Cleaning. The brand will also use the pop-up over the next six months to showcase its new hairdryer.

Meanwhile, Eurostar has created a virtual reality experience to promote its new fleet of trains and destinations.  The pop-up will run until the end of July and will show shoppers the new e320 trains within a real train interior, while Samsung VR technology will allow customers to "visit" Eurostar destinations, including Paris, Lyon and Marseille.

"The focus for Dyson and Eurostar has been creating engaging experiences, allowing Bluewater’s guests to immerse themselves in the respective brands," said Sharon Smith, commercial partnerships manager at Bluewater. "It is also a great endorsement of Bluewater that these experiences are one-of-a-kind, being only available in the UK at Bluewater."

Alex Hoyle, brand manager at Eurostar, added: "The pop up experience is the perfect opportunity for our team to introduce the newest members of the Eurostar family: our new e320 train & direct service to Lyon and the South of France, to the significant footfall at Bluewater. With two stations in Kent, at Ebbsfleet and Ashford, we have a strong relationship with the Bluewater team from previous initiatives, and we are delighted to offer a £29 fare to visitors."

Bluewater has also installed a Rolls Royce Phantom 2 to sell Wall's ice cream to visitors. The Ice Cream Entrepreneurs (ICE) initiative, aims to provide 18-24 year olds with employability skills, experiences and opportunities and the ice cream Rolls Royce is the company's first project outside of London and in a shopping destination.