Payment company Ingenico Group's online and mobile commerce division is paving the way for consumers and online businesses to make and accept payments through messaging apps such as Facebook Messenger, Skype, Line, Kik, Telegram, WeChat and Slack.
Ingenico ePayments has teamed up with the group's innovation department to provide merchants with payment-enabled messaging bots. The initiative is seen as part of the conversational commerce trend starting to emerge in the retail tech space.
Over three billion consumers worldwide have an account with one or more messaging apps, and they are spending a growing amount of time on these platforms. As they have grown in popularity, brands and retailers are increasingly looking to leverage these apps to reach their customers in a more personal and conversational manner.
Ingenico has embedded payments directly into bots, which it believes will allow merchants to remove conversion-preventing steps from the purchase process. Ingenico ePayments' full portfolio of international payment methods and capabilities can now be integrated and embedded inside messaging bots, which means shoppers will not need to leave their messaging app to complete a purchase.
Michel Léger, executive vice president of Ingenico Labs, commented: "Social media and social commerce are definitely trends to watch, and focusing on adding payment into messaging apps seemed unavoidable."