Essential Retail sits down with Doddle’s chief customer officer, Paddy Earnshaw, and Marcus Dyer, MD of the digital and mobile agency, Flipside, to chat about on-demand retailing and the new technologies customers are using to engage with retailers.

On this episode of the Retail Ramble podcast, we discuss the use of social media and FOMO (Fear Of Missing Out), as well as immediate retailing and delivery. We also touch on future-technologies and the idea of socially tagging our environments so items can be bought through augmented reality.